Online reputation or reviews is not a new phenomenon for a business or person but yes it is surely evolving day by day and creating massive importance in the marketing and sales of a business. 

Let’s understand it with this analogy. In the old days whenever you go to buy a product/service or visit a doctor or restaurant, you try to gather information about it by asking your friend and family and then you take your decision regarding purchase or visit. 

Now this asking from friends and family is relaced by online medium or more precisely online review sites such as Google, Facebook, Yelp, Tripadvisor, Healthgrades, etc. 

In a nutshell, we can say that we are in the Review Marketing era.